Nisa supports government campaign to help shoppers buy healthy food
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Nisa retailers will receive window posters, shelf-tags and wobblers to use in their merchants to aid the Better Wellbeing foods scanner campaign run by the Office of Health.
Messaging will also feature on Nisa radio and even further aid will occur by Nisa’s digital channels to encourage and have interaction buyers in the campaign.
Far better Overall health has updated the NHS foods scanner application to make it simpler for mom and dad to obtain much healthier meals and drink for their little ones by making “a few easy swaps”.
The app enables buyers to scan merchandise and obtain healthier options with a collection of Co-op possess-brand name merchandise qualifying as very good choice products inside of the app. This is in addition to fruit and veggies, which are mechanically integrated as wholesome possibilities.
Regan Howard, model manager at Nisa, stated: “This is an remarkable prospect for Nisa to be concerned with a national marketing campaign, supporting to educate buyers into creating much better choices and enabling Nisa associates to reveal that they are liable stores who treatment about their customers.
“It is also a well timed chance to assistance people partners who will will need to make changes because of to new HFSS [high in fat, salt and sugar] laws coming later this year.”
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