Press Notices



500px-Speech_balloon.svgThe editors of the forthcoming anthology and associated scholars of cuteness are attracting growing notice in the press. This is a listing of mentions to document the spread of cuteness studies beyond the boundaries of scholarly journals and books, and into newspapers and other mainstream publications, attesting to the impact of our project.


Refinery29. “Tokyo: Harajuku’s Dark Turn.” 24 Feb. 2018. Joshua Paul Dale was interviewed in this episode of the video series “Style Out There” hosted by Connie Wang about the yami-kawaii (sick cute) subculture in Japan.


Brand, Yvette. “Cuteness power: Why watching animal videos is good for your brain.” CBC News, 30 April 2017. Joshua Paul Dale is quoted in this article on the science behind cuteness and the development of kawaii culture in Japan.

Langley, Liz. “This Is Why We Find ‘Ugly’ Animals Cute.” National Geographic, 18 March 2017. Joshua Paul Dale is quoted in this article that appeared on the “Weird Animal Question of the Week” blog on the National Geographic website.

Dale, Joshua Paul. “The Ultimate Act of Love? The Truth behind Japan’s Charaben Culture.” CNN Op-Ed, 15 March 2017. Dale was also interviewed for the series Food Snap Japan.

Desprez, Sonia. “Au Japon, la culture ‘kawaii’ jugée sexiste.” Grazia. 12 Jan. 2017. An interview with Joshua Paul Dale on kawaii, sexism and women’s empowerment in Japan.


Laura, Heidi. “Nuttethedens triumf.” Ideer #51. 23 Dec. 2016. pp. 8-9. An interview with Joshua Paul Dale on the kawaii aesthetic and its relation to the study of cuteness.

Stieler, Wolfgang. “Niedlichkeit ist eine Milliarden-Dollar-Industrie.” Technology Review. Sept. 2016. Web. 29 Aug. 2016. An interview with Joshua Paul Dale on the science behind cuteness (in Danish).

Steinberg, Neil. “When cuteness comes of age.” Mosaic Science. 19 July 2016. Web. 2 Aug. 2016. An article on the scholarship of cuteness that quotes Joshua Paul Dale.


Huber, Andrea. “Wie Katzen das Internet erobert haben.” Berliner Morgenpost. 22 Oct. 2015. Web. 22 Oct. 2015. Inspired by a visit to the “How Cats Took Over the Internet” exhibition at the Museum of Moving Image in New York, a German reporter follows up with this investigation of Katzenvideos, including comments from Julia Leyda.


Bartlett, Tom. “The Evolution of Aww.” Chronicle of Higher Education. 19 Mar. 2014. Web. 08 Oct. 2015. An article tracing recent scholarly attention to cuteness that quotes from Anthony P. McIntyre‘s article “Isn’t She Adorkable? Cuteness as Political Neutralisation in the Star Text of Zooey Deschanel.”