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Latest postings from the research project’s Facebook group  

Well played, Wacoal. ;) ... See MoreSee Less

Web Film Wow Girls’ Lab for Taiwan Wacoal by X-Line Design Co., Ltd. - We compared women’s breasts as cute animals. In the form of experiment, through di...

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Krittika Mondal shared Vox's How a melancholy egg yolk conquered Japan to the group: The Aesthetics and Affects of Cuteness. ... See MoreSee Less

The concept of "cute" in Japanese culture has a unique twist that makes it different from what most Americans grew up with. Case in point: Gudetama, a lazy, talking egg yolk.

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if you're in trondheim next month, come to our event! Joshua Paul Dale and i will host this special seminar at the Kosmorama 2018 film festival. ... See MoreSee Less

Kosmorama 2018: Kosmorama Goes Kawaii

March 7, 2018, 9:30am - March 7, 2018, 3:30pm

KOSMORAMA GOES KAWAII MARCH 7th – PRINSEN CINEMA – 09.30-16.30 – 300,- Join us as we focus on Japan’s most fuzzy and friendly export: the pastel-hued world of kawaii. First, we will screen Kamikaze Girls, the story of an unlikely friendship between Lolita-fashion girl Momoko and Ichigo, a member of an all-girl biker gang. Next, we focus on kawaii in anime. We will show how kawaii has an increasingly important presence in Japanese anime, and how kawaii influences anime in other countries. Finally, we offer a selection of kawaii clips drawn from recent music videos, commercials, and live performances to demonstrate the spread of kawaii across multiple media genres. The kawaii aesthetic, which goes back at least 900 years in Japan, is significantly different from the cute aesthetic in Western countries. Kosmorama Goes Kawaii will outline the history and development of kawaii in Japan from ancient times to the present: in art, literature, fashion, manga, and, of course, anime and film. Audience participation is welcome during the discussions and Q&A, and we embrace kawaii fashion and self-presentation as well! THE SEMINAR WILL BE HELD BY: Joshua Paul Dale is the editor of “Cute Studies,” a special issue of The East Asian Journal of Popular Culture, and a co-editor of The Aesthetics and Affects of Cuteness. He is currently writing a book on cute and kawaii. Dale has been a faculty member in the Department of Foreign Languages and Literatures at Tokyo Gakugei University since 1995. Julia Leyda is Associate Professor of Film Studies in the Department of Art and Media Studies at NTNU Trondheim. She has published on cuteness with regard to gender, class, and race, and co-edited The Aesthetics and Affects of Cuteness. Her current research centers on two topics: the financialization of domestic space in 21 st -century US screen culture, and climate change narratives (cli-fi) in fiction, film, and television.

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I'm interviewed in this short documentary about the "sick cute" (yami kawaii) fashion subculture.
www.facebook.com/StyleOutThere/videos/1706124606117070/
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**TRIGGER WARNING** Tokyo's Harajuku street might be most well-known for cartoon characters, sparkles, & rainbows — the hallmark of its "kawaii," or cute, aesthetic — but more recently a darker subculture has emerged. In an offshoot style called yami kawaii, disturbing imagery of syringes and bandages live alongside baby pink lace and anime characters. We head in to discover who the tastemakers of yami kawaii are — and what drew them to it in the first place.

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